Market presence is evaluated as per the below given six criteria:
- Industry Focus: Industries that a company serves.
- Client Focus: Client base that a company targets or have been covering.
- Market Experience: Founding year, employees, projects delivered, career opportunities.
- Reputation: How a company represents itself in the market, and how market perceive it?
- Social Media Presence: Overall social media presence and engagement.
- Geographic Presence: Geographical presence and hold of the local market.